Fine-tune your marketing performance

Grow your business

Expert in retail, e-commerce, hospitality and consumer services

Contact Me

Ready to take your marketing to the next level?

Direction

Does your business have a lack of strategy with no clear marketing plan?

Clarity

Not sure how to really measure the ROI on your time and marketing investment?

Opportunity

Trying to stay abreast of the latest AI tools, digital marketing and social media trends?

Expertise

Looking to upskill or add knowledge and experience to your team?

Together we’ll go on a journey that will set you up for the success you deserve.

Work with Me

Hi, I'm Carmel

AWARD-WINNING MARKETING DIRECTOR AND CONSULTANT | SPEAKER | MENTOR | TRAINER | LECTURER

With over 25 years of experience, my passion for marketing and big-picture thinking has driven the marketing success and generated millions of euros in revenue for a premium portfolio of ambitious retail, lifestyle, hospitality, and consumer service brands, both at home and internationally.

If you are an owner-led business in these markets and want to

✔️ Become a recognised leading brand in your market

✔️ Expand your reach

✔️ Offer a clear value proposition

✔️ Stand out and thrive in a competitive market

✔️ Make data-driven marketing decisions designed to make a real impact

✔️ Add some fresh perspective and thinking to your marketing

Let's Talk

Get 3 FREE mentoring sessions with me

MentorsWork 12-week business-support programme provides targeted support to help SMEs across Ireland sustain and improve their business. Click the button below and mention in your application that you'd like to work with me!

Apply Now

Ways we can work together

THE TMD APPROACH

Think Why?

CLARITY

Getting caught up in the day-to-day
'random acts of marketing' can be so easy.

Social media content, digital advertising,
blogs, lead generation, newsletters… they
all take time to create, promote and distribute, but for what return?

Is your marketing activity delivering the results you’re looking for or do you feel that more a cost than an investment?

Now’s the time to take a step back and analyse the performance of each of your marketing activities and really look at the
big picture with a deep-dive audit.

Book A Meeting

Measure Potential

DIRECTION

Measure the potential of opportunities identified in your audit and uncover areas for performance improvement.

You'll get monthly one-to-one marketing strategy sessions and day-to-day access to advice and direction
from me via email/phone.

Plus, I'm on hand to review content (for social media, blogs, articles, presentations, applications, ads, website content etc.) and campaigns you're working on.

Find Out More

Do What Delivers Most

ACTION

Looking for help with a specific marketing challenge?

Sign up for a focused marketing strategy session where we'll work through your challenge, your objectives and make a plan to achieve your goal.

Personalised to your marketing challenge or need, you set the topic in advance and we get to work making a plan that delivers.

Book A Session

Grow your brand. Create demand.

When you work with me you get:

✓ An experienced marketing voice at your business table asking the right questions

✓ A marketing strategist who sees every action as part of a bigger plan

✓ A wealth of experience and combined skills that you can leverage to ensure your marketing efforts are fine-tuned and effective

✓ A buffer that sorts the relevant opportunities from the ‘sales pitches’

✓ Focused advice and insight to ensure smart marketing investment maximising the return on every marketing euro you spend.

Clients and Projects

Carmel ensured that our digital marketing toolkit and e-commerce infrastructure was set up for success from the outset. She was a source of creative ideas too - from lead generation tactics to upsell and loyalty campaign ideas for us to trial and implement, with much success.

Laura Dowling, @fabulouspharmacist, CEO fabuwellness

Ask Acorn has worked with The Marketing Director on several occasions over the last 8 years. In particular, over the last 12 months, we have collaborated on exciting and innovative projects, including our rebranch and brand launch as Ask Acorn in May 2024.

During this time, Carmel and her expert team of marketeers provided invaluable support, guiding us through a transformative period for our business. Their authentic, hands-on approach ensured we were well-informed about gaps in our marketing strategy. They worked with us to close these gaps, positioning Ask Acorn as a strong and trusted name in the general insurance market.

Our professional relationship with The Marketing Department continues to grow, and this is largely because Carmel and her team sincerely care about the success of the organisations they work with. Their dedication and expertise have made a lasting impact on our business.

Barry O Sullivan, COO Ask Acorn

I found Carmel to be a consummate professional across the engagement and the team she brought to bear were truly expert in their domain. I was impressed at how seamlessly we moved from the creative side of brand concept and definition, through to the more practical side of ensuring it was delivered coherently and consistently across all of its various forms, physical and digital. The programme benefited from the depth and range of expertise that Carmel and her team brought to bear.

Aaron Keane, Programme, Project Management Professional; Enterprise Transformation and Change

Carmel was warm and engaging from the moment I met her on a call at the end of the COVID-19 pandemic. During a turbulent time in our business, she helped steer us in the right direction and provided invaluable guidance.

Louise Stokes, CEO Loulerie